Milan (Associated Press)-After the prolonged ordeal of the pandemic, fashion companies are trying to figure out how to attract new eyeballs, revolving around a single idea: collaboration.
Many people are doing this, no matter how big or small. Gucci, known for "hacking" Balenciaga last season, has now launched an e-commerce website that showcases refurbished Gucci retro products and capsule collections by young designers. Hatmaker Borsalino collaborates with French brand Ami Paris and equestrian-inspired brand Acheval.
Industry insiders say that if the fashion industry is to change, now is the time-even if the temptation to return to old habits is great.
Highlights of the fourth day of the Milan Fashion Show next spring and summer:
Gucci launched an e-commerce website on Saturday, showcasing refurbished vintage Gucci pieces and capsule collections by young designers selected by Gucci creative director Alessandro Michele.
Michele said that this project stems from his lifelong obsession with fashion collections, including Gucci products before he joined the brand.
"Yes, I do this job to tell stories. But I do it because I really like objects," he told reporters in Milan.
Young designers include Priya Ahluwalia of London. The upgraded series of Ahluwalia, who has Nigerian and Indian descent, has attracted a wide audience, from sports stars such as Lewis Hamilton to middle-aged hipsters.
"Unexpectedly, I received a message from Gucci. I thought it was an advertisement or spam," Alwalia said. "When I realized it was true, I was very happy."
Michele said that the brand has a huge antique Gucci resource network and has been using these resources to rebuild its archives. The conference includes a white Jackie bag, which is carefully taken care of by the former owner, who wants to keep it for himself.
Then he smiled and said, "Who knows, maybe I will log in to buy it myself tonight!"
Gucci has broken away from the schedule of Milan Fashion Week and found its own rhythm. Its next exhibition will be held in Los Angeles on November 2nd, which coincides with the 10th LACMA Art Film Gala sponsored by Gucci.
DOLCE&GABBANA lights up Fashion Week
Dolce&Gabbana hopes to regain its charm with their latest collection-they did it. Their dazzling appearance shines with spotlights and is easy to see from the track.
Corsets, super mini dresses and light underwear are the basic elements of the brand's creative language, and the silhouette is unapologetically sexy.
This season, designers Domenico Dolce and Stefano Gabbana have made every effort to create decorations that refract light. Rhinestones cover the clothing, add beads, and indulge in metal elements and tassels. Models walked on the mirror runway under the flowing spotlight.
The jeweled jacket contrasts sharply with narrow camouflage overalls or distressed jeans. The sleeves of the A-series jackets are displayed directly on the haute couture fashion show. The pants are low-waisted, leaving room for studded underwear.
The designer stated that the series is "a reinterpretation of the aesthetics of the 2000s." They used a pair of J-Lo T-shirts to pay tribute to Jennifer Lopez.
The quiet moment was left with a small black dress with lace accents and an open front, revealing an almost transparent corset, and even a smaller black catsuit.
The shoes are stiletto sandals with laces, knee boots and mid-top boots. When the model slows down the stairs, they play a role in the fast-paced ending. Boots are available in satin, denim, camouflage and crocodile leather materials.
Each Dolce box handbag has a unique design.
Although attending the fashion show in Milan, the designers almost appeared on the screen with their traditional bow after the show.
Lost and found of Arthur Abeser
With the world almost stagnating, Arthur Arbesser's team stimulated their creativity by recycling shipping boxes into cardboard flowers and crocheting fancy hats.
The name of the series "Lost and Found" specifically refers to the inspiration found in the family loft to inspire happy memories, but it may also mean things lost and found in a pandemic, such as making things in quiet moments. pleasure.
"I realized that doing something with both hands is so important, because you get a sense of satisfaction, and we need satisfaction," Arbesser said.
After the pandemic, the Austrian designer based in Milan happily gave up the runway and performed more personal displays, transforming a store in the Tony luxury shopping district of Milan into a creative studio decorated with custom-made Murals, and displayed a series of new table clothes and his latest series.
The details of the murals became decorations on the pockets of the clothes. The long romantic silhouette contrasts sharply with the crop top. The black and white plaid mini dress is paired with a loose printed shirt, while the tapestry skirt has a youthful charm. This season’s prints include simple sketches, colorful checkerboard prints with pixel effects, as well as grids, retro grids and stripes.
"The most important thing is to keep going," Arbesser said. "We are very happy because we think the happiness of ourselves, your team, and those around you is so important."
There is nothing more rethinking business than a pandemic shutdown.
Borsalino, an Italian hat maker with a history of 164 years, used this time to focus on new collaborations, expanding the brand to leather goods and scarves through licensing deals, restarting its digital business, optimizing production and eliminating problems that may be idle in machines.
"This is a great break. We made a decision that was not easy to make before," said Philippe Camperio, the head of Haeres Equita behind the restart of Bolsalino.
In order to attract new audiences and expand distribution, Borsalino and Paris brand Ami developed a simple bell-shaped ornament with a wave-shaped brim, and in cooperation with Acheval launched a raffia capsule series with a horse-shaped ribbon. The website now contains tutorials on how to determine the size of the hat and how to wear it. Borsalino is collaborating with young designers from Marangoni Fashion Institute to make hats part of their modeling language.
The 2022 Spring/Summer series launched this week is a journey through Japan, Italy and South America. The dark denim baseball cap and fisherman hat are decorated with personalized accessories or geisha prints to create a Tokyo fashion look. The hand-crocheted raffia hat represents Sicilian craftsmanship. The influence of Ecuador is reflected in Panama hats with unique ribbons.
Each brand responds differently to how the pandemic changes or challenges them.
Creative Director Giacomo Santucci said: "For us, this is embracing today's values, being responsible to society, including sustainability and circular economy, and attracting diversity for all."
Ferragamo's summer story
Ferragamo (Ferragamo) women's clothing next summer adopts easy-to-wear styles and sexy moments, low-key and restrained.
The cover-up dress has a deep V and an open back, while the more-fitting wrap dress has a provocative slit. The trousers are loose harem trousers with wrapping details, such as a cross-over top.
"I hope this series gives people a feminine and sexy feel," said design director Guillaume Meilland.
Men's clothing includes knitted combinations, low-rise pants with woven belts, and bare-leg shorts under jackets.
For women, shoes have rejuvenated Vara and Varina ballerinas with new materials such as rattan and open-toed sandals.
Brooke Shields sat in the front row accompanied by his daughter Greer Hansey, along with American actors Ashley Benson, Madeleine Klein, Ashton Sanders and Rose Bart Le.